I was looking through my bookcase the other day for some
summer time reading and came across Lord
of the Rings and decided to reread it.
The first time I read it was in the winter of 2006. If you have read it, you know it is an epic
novel running to over 1,000 pages. I
started it during the Christmas holidays and continued reading it every evening
in January. When I turned the last page in
late January, I almost felt I was putting a friend away as I had become so
engrossed in the story.
However, the reason I picked it up in the first place was
not out of literary interest. Around
that time, when I was still General Manager of Neptune Theatre, I made what
turned out to be one of my worst investment decisions. I invested in the limited partnership associated with the Lord of
the Rings musical produced in Toronto.
That musical, which became the most expensive musical ever
produced in Canada, opened in March of 2006 to very mixed reviews and closed six
months later. After reading the prospectus, I made my
decision to invest assuming it would run for at least ten years. Need I say more regarding how much of my
investment was recouped? Other than the
tax write off and the great opening night party I attended courtesy of the
producers, let’s just say that my return was better measured in terms of
lessons learned than ROI.
In making my decision, I made what I have come to know are
typical mistakes many people make when investing their own money. For example:
·
I invested based on my own emotion and
excitement about the story and because some of my theatre friends were
investing.
·
Despite the fact this was a high risk investment
which was clearly disclosed in the prospectus; I ignored that caution even
though everything else in my risk tolerance profile would direct me to low or
moderate risk investments.
·
I thought I knew it all! After all I was managing the finances of a
theatre and I know how to read financial statements and financial projections
and compute breakeven yada, yada, yada….
When I read the prospectus I thought I was making a very informed decision. In fact, I knew nothing about the track record of some of the key people involved, did not know if the musical was any good and had no idea of the weekly cash flow requirements of this large scale production.
Since the last few years of investing have left some people thinking they are on an endless journey through the dreaded realm of Modor, I suggest you take a lesson from my experience and from the Lord of the Rings story. I recommend you behave like Frodo did on his difficult journey across Middle Earth, regarding your investment decisions:
·
Find
yourself a trusty advisor to bring along. Someone like Frodo’s reliable companion
Samwise Gamgee or Strider (Aragorn), whose counsel and advice you can rely
on. Like Frodo, you can’t successfully
complete the whole journey on your own.
·
Be clear
about your investment objectives and stick to them. In my world, we call it an Investment Policy
Statement. It outlines clearly your
portfolio objectives, your risk tolerance and your time horizons for investing. It will help you fend off the occasional Orc
that appears, such as yet another disappointing European leaders’ economic
summit which triggers more market volatility.
·
Don’t make
investment decisions based on fear or euphoria. There is no one Ring (investment) which
unleashes all the power in the world.
While it may be tempting, don’t get caught up in the search for the
Ring, when all you really want to do is retire to a nice comfy place like the
Shire.
And if you are just looking for a good summer time read, I
highly recommend Lord of the Rings. It still holds its charm on second reading.
Doreen
Malone is a Chartered Accountant and Financial Planner with Assante Capital
Management Ltd where she aspires to help clients organize and manage their
financial affairs to make their lives easier. She can be found at www.doreenmalonefinancialplanner.com